IDEA BAKERY

Dean Serfi led two annual week-long programs of 'fun-spirational' learning, in 2022 and 2023, with her Tutors Nicole Rachid and Leyla Baliyeva, for a total of 65 young creative university students, hand-picked from all around the world!

As the New Dean of the Cannes Lions Roger Hatchuel Academy, Our Founder & CEO Serfi led a week of funspirational learning with 28 young creative university Students, hand-picked from all around the world.

Idea Bakery joined the Internet's best and brightest as a Webby Honoree at the 25th annual Webby Awards!

Despite the least number of eyeballs in history on this year’s Academy Awards ceremony, the few deliciously winning ads had the potential to move audiences even more than the nominated films!

5 futurist take-aways for strategists, brand builders, marketers and designers from the SXSW 2021 Conference to start acting on now with empathy in an AI-driven landscape of uncertainty.

Barilla creates Spotify playlists to match the ideal cooking time of each pasta

And that's a wrap on an award filled 2020!

Irish Parliament Clears Santa To Enter Its Airspace Amidst Travel Restrictions

Idea Bakery receives a ''Felis Award'' for the best corporate website!

The demand for mental care has escalated big time in recent years; especially given increasingly chaotic circumstances and resulting stress levels of modern life. And just like any other trend, where a certain type of demand is unquestionably growing, brands took notice.

Proud to be baking strategic ideas together for one of MENA's largest food companies since 2014 & continuing to inspire all Goodyians to amaze!

Our website won the first place at the leading web design awards

Completed our first live online training!

Watch how brands keep using the same creative ideas and story flows.

&Walsh's custom emoji set to address our new way of life

In the Aftermath of the Pandemic... An inspirational thought piece from one of our idea bakers, Begüm!

From today on, we'll be sharing communication examples which we believe rise above the standards.

Idea Bakery’s HUMAN Guide to Sift through the Essentials

As the crown jewels of the awards season were distributed last Sunday night, the commercials that aired in between the show were far away from displaying any kind of sparkle!

We’ve identified 5 big themes to keep from the last decade's final award-winning campaigns and baked them into a delicious “inspiration cake” that we think if applied to your brands will make for some interesting food for thought in 2020 and beyond.

The top 5 learnings on brand recipes which turned out to rise up and scored a touchdown, and those that flopped in the oven!

And collaboration is not the only enabling medium!

Nothing is only ‘profit’ related anymore, as we are living in the age of Impact Economy!

As the most popular social platform is preparing to remove like counts from the picture all together, one single question arises, how will it impact the 'likeability of the platform itself?

What does the potentially biggest brand in current day storytelling have to offer?

Idea Bakery has re-defined Brand Building for Coty Global with a Challenger Spirit and Beauty/Luxury lens.

Idea Bakery is proud to announce its newest client acquisition - Merck Global.

Idea Bakery Founder & CEO Serfi was invited to speak at a panel on Courage in Cincinnati to Procter & Gamble’s Global Brand Building Integrated Communications Department.