IDEA BAKERY

As the New Dean of the Cannes Lions Roger Hatchuel Academy, Our Founder & CEO Serfi led a week of funspirational learning with 28 young creative university students, hand-picked from all around the world.

Having previously tutored at the Young Marketers Academy of Cannes Lions four years in a row, Serfi was selected this year among a competitive pool of leaders across the world for the honorable role of Dean for the Roger Hatchuel Academy. This Academy is a unique educational experience designed to help students interested in pursuing a creative path in advertising launch their careers, and packs in a whole week of learning first-hand from the world’s greatest brands, creative minds and industry leaders.

Serfi’s friends old and new brought inspiration to young minds and hearts for a week immersed in the creative process across the areas of building personal brands, developing distinctive strategies, the power of ideas, craft, and storytelling, the creative evolution in technology and data, and making an impact in society, culture and the world – including activist Malala Yousafzai, Digital Prophet David Shingy, Global Chief Brand Officer of LVMH Mathilde Delhoume, TBWA Istanbul’s Chief Creative Officer İlkay Gürpinar, and Primer Agency’s Founder & CEO, former Yale World Fellow and design consultant Ömür Kula Çapan.

Serfi said of the appointment:

“A diverse group of brilliant young creative minds from all around the world came together at our Academy. They are tomorrow’s creative leaders and I was thrilled and honoured to inspire them and instill confidence in them, so that they can use creativity to impact sustainable positive change in the world. The class of 2022 has made lifelong friends to support each other on their career journeys after an unforgettable week of funspiration!”