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Takashi

Master Chef (Japan)
Innovation & Japan Lead

Takashi Wasa began his career 33 years ago at P&G Japan where he led almost all categories for 19 years with a last assignment as General Manager of the Cosmetics & Paper Products Division for Japan and Korea.

In 2009, he  joined Coca-Cola as Vice President and Marketing Lead for the Tea category in Japan, where he was responsible for the rebranding of  “Ayataka”  billion dollar brand. 

He launched “Lemon-do”, the first alcoholic beverage for the Coca-Cola Company. Takashi was promoted to CMO (Chief Marketing Officer) for Japan and Korea in 2019.

In 2020, he was named "Marketer of the Year 2020" by NIKKEI CROSS TREND, which honors people who create new markets and groundbreaking business models. 

In 2023, after retiring from Coca-Cola, he founded Jukebox Dreams Ltd. 

In addition to consulting on marketing and innovation and training future leaders, he is currently pursuing his lifetime dream of creating a world-class premier music space via assembling High-End vintage audio and Jukebox systems in Japan.